Visit to Mongolia – A Modern Rebrand for Global Travel
Travel Operator • Web Design • 2 Months
(Overview)
Visit to Mongolia is a travel company helping people explore Mongolia through curated group tours and custom itineraries. With plans to expand into the Chinese market, they needed a complete brand and web overhaul — one that would support scale, feel modern, and speak to both local and foreign travelers. We were brought in to redesign everything from scratch: their website, booking experience, and visual identity. It was a full-service project — strategic, creative, and research-heavy.
(Challenges)
Their existing website wasn’t converting or communicating clearly.
The brand felt outdated and lacked visual consistency.
We had no direct insight into Chinese traveler preferences or behaviors.
The client had a tight budget but high expectations for growth and reach.
(Solution)
Designing for Culture, Clarity, and Cross-Border Growth
We started with deep research into Chinese travel behavior to shape a localized MVP website that felt simple, familiar, and trustworthy. In parallel, we led a full rebrand — crafting a new logo, visual identity, and design system that positioned the company as modern, premium, and rooted in Mongolia’s natural beauty.
(Solution)
Client praised our full ownership of both brand and product direction
Established a scalable design system for future regional expansion
Built lasting trust, leading to ongoing collaboration and future projects
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